Today, the look of someone who could be headed to the gym or to practice is frequently sported by people just going about their day–and people are even starting to fit athletic wear into their work wardrobe! Commonly known as “athleisure,” comfortable, trendy outfits with a sporty twist have become more and more popular in recent years. A nice tank top, a sleek hoodie, and sturdy yoga pants can be seen, and accepted, at many places of work, leisure, and everywhere in between nowadays, and companies are taking note. Take Lululemon for example. The company has one of the largest popular yoga sections, and yet, tons of people are buying their product for everyday wear and not for exercise at all. Some of the most prominent celebrities, the Kardashians and Jenners, are seen rocking “Athleisure” almost every day. See Kendall Jenner to the left. 

Improving competition means better competition clothing. With that being said, technology has done an incredible job of keeping up and becoming mainstream. Gear like customized shoes and Dri-Fit technology have become the norm when originally they were designed for top athletes. Smart clothing is also coming out to the public, allowing its wearers to track how they move and make recommendations for the user. To the left, we have a picture of model and influencer, Bella Hadid, rocking the Dri-Fit.