Understanding College Athletics

Who we are

2aDays is the leading company in college coach ratings. Our full database of coach ratings and reviews provide first-hand experiences from current and former student-athletes. Founded in 2014, 2aDays stays ahead of the game by helping athletes and their families with Understanding College Athletics™ by offering virtual workshops, coach ratings, recruiting, and wellness information from head coaches, Olympians, pro athletes, and current and former athletes. By using our online tools, you will be empowered through education to start your recruiting process.

Our Values


Knowledge is power! It's our job to help athletes with Understanding College Athletics™. We will help to educate you on NCAA rules, the recruiting processes, academic guidelines, scholarships, what college coaches are looking for, and wellness for all athletes. You will receive advice from coaches, professional athletes, parents, current and former college athletes, and even Olympians. Our Huddle articles will keep you well informed.


Our full database of coach rating reviews come from current and former athletes. The athlete's direct experiences with college coaches will help the next generation of student-athletes have some information about the college coaches and who they potentially could be playing for.


For many families, the most challenging part of the recruiting process is understanding how college coaches recruit and evaluate, as well as what draws each coach to the student-athletes that interest them. To better explain the college recruiting process, it's helpful to look at it from a coach's perspective. Our Huddle informational interviews on the recruiting process come from the head coaches themselves. They will explain what they are looking for.


Identify which schools and coaches best align with your goals. How much are you willing to commit to making a goal become a reality?


Our full database of coach ratings, campus tours, and head coach interviews allow you to compare and contrast coaches and colleges.

Meet the Team

Keirsten Sires

Founder & Chief Executive Officer

Keirsten is the founder and CEO of 2aDays. She also helps all athletes with Understanding College Athletes™ by writing for the Huddle. Being the Chief Executive Officer of 2aDays means that Keirsten is the one held accountable for the success of the company's efforts, across the board. Playing varsity tennis and soccer for Skidmore College in New York has given her the endurance to be able to push the company to the next level day in and day out. Keirsten has also completed the Harvard Business Analytics Program, which has taken her data analytics skills to the next level.

Mina Lux

Chief Growth Officer

Mina Lux is a digital industry veteran with a track record for growing business through tech, data, and AI. She has founded multiple startups and established emerging products for brands across many industries such as publishing, TV, film, music, and consumer goods. Before joining 2aDays, Mina was the CEO of Meelo Logic, a causation AI startup with partners such as IBM Watson and Beyond Limits from Caltech's Jet Propulsion Laboratory for NASA space missions.

Paul Stengel

Chief Technology Officer

Paul Stengel is the Chief Technology Officer at 2aDays. While others were playing sports and going through the college recruiting process, Paul had his head buried in Linux servers and computer code. He has been a leader in the web hosting industry for the last decade and a half and currently heads all things technical at 2aDays.

Rebecca Lutz

Intern Coordinator

Rebecca Lutz is one of our Intern Coordinators at 2aDays. Although Rebecca was not a student-athlete, she doesn't shy away from pushing herself as she is constantly seeking to reach new PR's in her strength training. Rebecca received her BA in Psychology from The George Washington University but while her husband was deployed, Rebecca found that she had a passion for fitness. This led her to become a Certified Personal Trainer, Strength & Conditioning Coach, and Certified Sports Nutritionist. Now on the path to obtaining her MBA in Sports Management, Rebecca is dedicated to educating athletes about the importance of sustainable physical and mental health.

Bella Nevin

Head of Editorial

Bella Nevin graduated from Skidmore College in 2023, where she studied Sociology and English Literature. While at Skidmore, Bella was a DIII athlete on the women’s soccer team for four years. She also attended South Burlington High School in Vermont where she played soccer, basketball, and ran track and field. Bella was a 2aDays intern in the spring of 2023 and is now the lead editor.

Brandon Sires

Head of Brand Partnership

Brandon Sires, a dedicated professional with a background in college athletics, brings his competitive spirit to our sales team as the Head of Brand Partnership at 2adays. His primary focus is on expanding the reach of the 2adays brand into new marketplaces and ensuring that our game-changing subscription model reaches all who can benefit from it. In addition to his role at 2adays, Brandon serves as a Managing Partner at Premier Asset Services (PAS), a luxury asset management service catering to ultra-high-net-worth individuals, with a strong emphasis on delivering exceptional customer service. His involvement with PAS has sharpened his skills in people-based management and customer acquisition. Brandon also plays a vital role in the sales teams of several manufacturing and master distribution companies, including US Meltblown, Thermosleeve USA, and Cable Tie Express. This diversifies his experience in client-facing interactions within the workforce. Furthermore, Brandon is currently collaborating with Frescobene, an artisanal Frozen Sauce Company, to enhance process efficiency and earn his Six Sigma Green Belt certification. Brandon Sires is an alumnus of Skidmore College, where he earned his degree in Management and Business.


Bob Sires


Robert Sires is an entrepreneur and founder/majority owner of several major corporations. Robert served as Vice President of Operations/Finance at Leeds and Northrup. Robert is also an investor in several industrial businesses and direct-to-consumer ventures, including Wheels Up, Chopt, and Verde Life.

John Gaynor


John is an experienced sales and business development executive across industries and leads 2aDays' efforts to build a successful, results-focused Business Development capability. He brings decades of direct sales experience to the team, along with a keen sense of which opportunities to prioritize for a young business such as 2aDays.

John Pasmore


John brings a wealth of startup and venture experience to 2aDays. He served as CEO at VoyageTV, which raised $10 million in 2008, and sold it in 2013. John partnered with music impresario Russell Simmons to create Oneworld Media, Inc., a youth-focused media company, partnering with Warner Bros to produce a TV show of the same name. He is also currently a partner with Bob Sires at Verde Life, an organic supplement business led by Tonya Lewis Lee.

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