Are you a college athlete navigating the complex world of name, image, and likeness (NIL) opportunities in the NCAA? If so, the INFLCR app can help you streamline the process and unlock your full potential as an influencer. INFLPR is an app created to help athletes navigate the new NIL landscape for the NCAA. INFLCR is an app that helps athletes earn money in three main ways:

1. Content

INFLCR's mobile app provides athletes with real-time content access from your institution's media staff and external media partners, so they can share this content to their personal social media channels.

2. Metrics 

Personalized reporting allows athletes to track their social media follower growth and social media engagement metrics.

3. Dashboard

Customizable dashboards allow administrators to track the success of athlete adoption and content usage, with integrated metrics for team and athlete social media accounts.

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The INFLCR app allows college  athletes to manage their NIL dead directly through their phone. Through the app, you can search NIL opportunities and deals. The app allows athletes to grow their social media accounts, be educated on NIL, get deals, and report those deals to the compliance officer. The ability to report NIL deals to the compliance office makes their job easier. Their job is to monitor all NIL deals in their institution and ensure their players are compliant with NCAA regulation bylaws. The INFLCR app streamlines this process and makes NIL deals easier to organize and monitor.

In a data report released in July of 2022, 46% of transactions for deals with athletes is for social media posts. The average price paid for a social media post is $847. Many of the top earners on INFLCR are women athletes: women sports make up three of the top five sports for number of transactions.

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 College athletes can download INFLCR if their school has purchased the software from Teamworks, the owners of INFLCR. Athletes that have access to this software can download the app and sign in with their institution. from there, the athlete will have access to all features previously mentioned. They can now start to look for NIL deals and utilize the other features of the app. Athletes in college should check to see if their institution pays for INFLCR. Today there are more than 3,500 teams and 70,000 athletes on INFLCR. 

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* Originally published on April 28, 2023, by Ryan Wiley