With the rise of TikTok, former and current college athletes have been able to build their platforms, detail their daily lives, and talk about the struggles of being a college athlete. Not to mention, it allows them to build a name for themselves and increase their potential for NIL deals. Here are some of the most influential people who have created a following based on their experiences in college sports. Follow them, learn from them, and be inspired!
1. Victoria Garrick
Analytics: 1.2 M followers, 68.1 M likes
Platform: Mental health advocate for athletes, body positivity
Sport: Former University of Southern California Volleyball
Handle: @victoriagarrick4
Victoria Garrick is a viral influencer and former USC volleyball star whose platform focuses on body image and mental health. She's a great resource for anyone who needs a dose of knowledge about unrealistic body standards for women or information about mental health struggles and best practice.
2. Sedona Prince
Analytics: 3 M followers, 157.1 M likes
Platform: Daily life as an athlete, gap in men's/women's sports, mixed content
Sport: Oregon University Women's Basketball
Handle: @sedonerr
Sedona Prince went viral on Tik Tok in March of 2021 for pointing out the resource discrepancies between men's and women's March Madness tournaments that year, which led to big changes in the tournament structure this past season. More regularly, Prince posts videos about her daily life as a D1 basketball player.
Related: Rate your Coaches, Facilities, and Campus Visits
3. Hanna & Haley Cavinder
Analytics: 3.9 M Followers, 92.3 M likes
Platform: Mixed content, dances, brand deals, basketball
Sport: Miami University Women's Basketball
Handle: @cavindertwins
The Cavinder twins were among the first college athletes to monetize their NILs and have since signed with several big companies. Before they transferred, their market worth was estimated to be more than their coach's salary. Follow them for dances, basketball content, and brand recommendations.
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* Originally published on October 27, 2022, by Andrea Leitner
